Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization must be great business leaders as well as great marketing leaders, because they are responsible for working with executives to determine budgets and targets. Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies. Operating at the center of the marketing department, these professionals must have extraordinary communication skills and other duties as required or assigned to ensure the smooth and profitable running of business.