A medical representative, also known as a pharmaceutical sales representative or a drug representative, is a professional who promotes and sells pharmaceutical products to healthcare professionals such as doctors, pharmacists, and hospitals. Their primary responsibility is to increase product awareness, generate sales, and build strong relationships with healthcare providers. The job description of a medical representative typically includes the following:
1. Product Promotion: Medical representatives are responsible for promoting pharmaceutical products to healthcare professionals. This involves presenting information about the features, benefits, and efficacy of the products. They may use visual aids, brochures, and other promotional materials during their interactions with healthcare providers.
2. Sales and Business Development: Medical representatives aim to increase product sales and meet or exceed sales targets. They identify potential customers, schedule appointments, and make regular visits to healthcare facilities to establish and maintain relationships with healthcare professionals. They may also organize and participate in medical conferences, seminars, and events to showcase products and generate leads.
3. Product Knowledge: Medical representatives must have in-depth knowledge about the pharmaceutical products they represent. This includes understanding their composition, mechanism of action, indications, contraindications, potential side effects, and any relevant clinical studies or research. They should be able to effectively communicate this information to healthcare professionals and address any queries or concerns.
4. Market Research: Medical representatives gather market intelligence by monitoring competitors, identifying market trends, and collecting feedback from healthcare professionals. They provide valuable insights to their company regarding customer needs, preferences, and emerging market opportunities. This information helps in the development of marketing strategies and product improvements.
5. Relationship Building: Building strong relationships with healthcare professionals is crucial for a medical representative. They should establish trust and credibility by providing accurate and reliable information about products. Maintaining regular contact, addressing customer queries and concerns, and providing post-sales support are important aspects of relationship building.
Department Of Employment And Training,
Old Alandur Road,
Guindy, Chennai-32.
9499966018 .
tnprivatejobs@gmail.com .
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