Market Research - Conduct market research to identify potential customers and industry trends. Analyse competitor activities and industry developments to identify new opportunities.
Lead Prospecting - Identify and research target companies and decision-makers within those companies. Utilize various tools and techniques to identify and qualify potential leads. Cold call, email, and engage with prospects to introduce our products/services and qualify their interest.
Content Creation - Create compelling and tailored content to attract potential leads, such as email templates, blog posts, and social media posts. Collaborate with the marketing team to develop engaging marketing materials.
Lead Nurturing - Develop and maintain relationships with prospects through regular follow-ups. Provide information to prospects about our products/services and address their inquiries. Work closely with sales teams to ensure seamless handover of qualified leads.
Data Management - Maintain accurate and up-to-date records of leads and interactions in the CRM system. Track and report on lead generation activities and progress to the management team.