Creating blogs and articles to educate the target audience on various topics in the defined area
Researching, writing, reviewing and editing high-quality content which includes website content, blogs, infographics, marketing articles, conceptual content, how-to/task-based content, presentations, information guides, educational material, etc.
Updating company's social media accounts / create content for social media updates
Planning and designing the writing style, using appropriate headings & illustrations for enhancing the general presentation of the write-up
Optimising content for search engines using keywords, meta tags and other SEO techniques
Collaborating with other teams like designers and developers to align content with the company's brand
Creating and executing a content calendar; Measuring the content's success by tracking KPIs like website traffic and conversions
Skills Required
Experience in content creation with a strong portfolio of diverse content types and formats
Knowledge of SEO best practices and demonstrated success in optimizing content for search engines
Proficiency in social media management and content calendar planning
Excellent collaboration skills to work effectively with cross-functional teams
Strong analytical skills with the ability to measure and interpret content performance metrics
Creative mindset with a keen eye for detail in design and presentation