1. Achieve sales target for assigned territory (Urban & Rural)
2. Manage various distribution channels (Direct, Indirect and Alternate)
3. Plan and achieve productwise and townwise growth
4. Develop channel in the new markets
5. Drive device, activation and recharge business through distributors
6. Manage key retail outlets including modern trade outlets
7. Ensure implementation and compliance of policies and processes
8. Monitor and train the team and channel partners