- Develop and curate high-quality content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Manage and maintain our social media accounts, ensuring consistency in brand voice and visual identity
- Schedule posts in advance using social media management tools (Hootsuite, Sprout Social, etc.)
- Monitor and respond to comments, messages, and reviews in a timely and professional manner
- Track performance using analytics tools (Google Analytics, social media insights, etc.) and provide insights for improvement
- Stay up-to-date with industry trends and social media best practices
- Collaborate with cross-functional teams to integrate social media into overall marketing strategies
- Assist in executing social media campaigns and contests
- Develop and implement social media crisis management plans
- Provide regular reporting and insights to management