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Digital Marketing Executive

Manufacturing | Trainee

~15,000 p.m | Under Graduate | Cuddalore

Gender : Female | Age Limit - 20-30 | Openings - 2 | Experience - 0-1 Year | Job Type - Regular
Hemalathaa Hitech Industries
Posted Jobs Count : 3
Open Until : 15-10-2024
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Description

Required Skills & Qualifications:

  • Any Bachelor Degree
  • Female Candidates only
  • Excellent written and verbal communication skills.
  • Creative thinking with the ability to translate technical products into compelling content.

Key Responsibilities:

  • Digital Strategy & Campaign Management:
  • Develop and execute digital marketing campaigns across various platforms including Google Ads, social media (LinkedIn, Facebook, Instagram), email marketing, and SEO.
  • Collaborate with the marketing and sales teams to ensure digital marketing initiatives align with company goals, particularly for promoting process equipment like Pressure Vessels, Heat Exchangers, and Reactors.
  • Identify new opportunities for digital engagement and lead generation.
  • Content Creation & Management:
  • Develop content strategies for digital platforms, including blog posts, product descriptions, infographics, case studies, and videos that resonate with target audiences (e.g., chemical, oil & gas industries).
  • Oversee the creation and curation of high-quality digital content, ensuring it is optimized for SEO and reflects the company’s expertise in process equipment manufacturing.
  • Social Media Marketing:
  • Develop, implement, and manage the company’s social media strategy to enhance brand presence and engagement with customers.
  • Monitor social media trends and customer engagement, and adjust strategies to improve interaction.
  • Analytics & Reporting:
  • Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, SEMrush, or similar.
  • Use data-driven insights to optimize marketing efforts and report on KPIs (e.g., conversion rates, lead generation, traffic growth).
  • Email Marketing:
  • Create and manage email marketing campaigns, ensuring high open rates and engagement.
  • Segment email lists and personalize campaigns to enhance their effectiveness.
  • Lead Generation & Conversion Optimization:
  • Develop and implement strategies for lead generation, conversion optimization, and nurturing prospects through the sales funnel using digital channels.
  • Work with the sales team to ensure digital leads are followed up effectively.
  • Collaboration & Communication:
  • Collaborate with internal teams (sales, product, and design) to align digital marketing strategies with product offerings and customer needs.
  • Maintain regular communication with external agencies, freelancers, or vendors to support digital marketing initiatives when required.
  • Budget Management:
  • Plan and allocate digital marketing budgets effectively to maximize results.
  • Track spend against performance to ensure cost-efficiency.

Skills

  • Digital Marketing Manager


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