Strategic Planning and Research
1. Market Research: Conducting research to understand market trends, customer needs, and competitive landscape.
2. Campaign Planning: Developing marketing strategies and campaigns to promote products or services effectively.
3. Budget Management: Allocating and managing budgets for campaigns and projects.
Campaign Execution
4. Advertising: Designing and managing advertising campaigns across various channels like social media, email, and print.
5. Content Creation: Creating or overseeing the creation of promotional materials, including brochures, newsletters, and digital content.
6. Event Management: Organizing promotional events, trade shows, and product launches.
Digital Marketing
7. Social Media Management: Planning and executing campaigns on platforms like Instagram, Facebook, and LinkedIn.
8. SEO and SEM: Optimizing content for search engines and managing paid ad campaigns.
9. Analytics: Monitoring campaign performance using tools like Google Analytics and making data-driven decisions.
Customer Engagement
10. Brand Management: Maintaining and enhancing the brand image and voice.
11. Customer Interaction: Handling customer inquiries and feedback through various channels.
12. Relationship Building: Collaborating with internal teams and external stakeholders such as agencies and vendors.
Reporting and Analysis
13. Performance Metrics: Measuring the effectiveness of campaigns and reporting key performance indicators (KPIs).
14. Trend Analysis: Keeping up with industry trends to adapt marketing strategies.