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In a Tanishq store, a salesman plays a crucial role in ensuring that customers have a seamless and positive shopping experience. Their responsibilities typically include:

1. Customer Interaction:

• Greeting and Welcoming Customers: A salesman should greet each customer as they enter the store with warmth and a friendly attitude.
• Understanding Customer Needs: By engaging in conversation, the salesman identifies the customer's requirements, whether it's for a wedding, an anniversary gift, or something more casual.

2. Product Knowledge:

• Detailed Knowledge of Products: A salesman must be well-versed in Tanishq’s wide range of jewelry, including different collections, designs, gold purity, gemstones, and pricing.
• Explaining Products: They should explain the benefits, features, and quality of the jewelry, answering any questions about materials, warranties, and care instructions.

3. Personalized Service:

• Recommending Products: Based on the customer's needs, the salesman recommends suitable pieces, offering personalized advice that aligns with the customer's style or occasion.
• Customization: If applicable, the salesman may also suggest customization options, helping the customer select designs or personal engravings.

4. Handling Transactions:

• Assisting with Billing: They assist with the billing process, ensuring the customer receives accurate invoices and offers. This also includes explaining any offers or promotions.
• Payment Processing: Handling different modes of payment, including cash, card, or digital transactions, ensuring a smooth checkout experience.

5. Maintaining Store Standards:

• Display and Visual Merchandising: Ensuring that the jewelry is displayed neatly, attractively, and securely, maintaining the store's cleanliness and presentation.
• Stock Management: Salesmen may also assist in managing stock levels, ensuring popular items are available and notifying the store manager of any low stock items.

6. After-Sales Service:

• Explaining Warranty and Return Policies: Informing customers about after-sales services such as warranty, returns, and repairs.
• Follow-Up: In some cases, the salesman may follow up with customers post-purchase to ensure satisfaction and potentially encourage repeat business.

7. Building Relationships:

• Customer Retention: By providing excellent customer service, a salesman helps build lasting relationships and customer loyalty, which encourages repeat visits and word-of-mouth recommendations.

8. Team Collaboration:

• Working with Team Members: Collaborating with other sales staff and management to achieve store goals, meet targets, and ensure smooth store operations.
• Training and Learning: Staying updated with the latest product knowledge, store policies, and sales techniques to improve performance.

The role of a salesman at Tanishq extends beyond just selling jewelry; it’s about providing exceptional customer service and contributing to the brand’s reputation for quality and trust.