Thorough knowledge of microbial testing methods, culture media, identification techniques, sterility testing, and relevant industry standards (e.g., FDA, ISO).
Understanding of various microbial applications across different sectors like pharmaceuticals, food & beverage, cosmetics, environmental monitoring, and clinical diagnostics.
Sales Development:
Identify potential customers within assigned territory through market research, networking, and lead generation.
Conduct in-depth needs analysis to understand customer requirements and recommend appropriate microbial testing products or services.
Prepare and deliver technical presentations showcasing product features and benefits to customers.
Negotiate pricing and contracts to close sales deals.
Customer Relationship Management:
Build strong relationships with key decision-makers at customer sites, including microbiologists, quality control managers, and lab technicians.
Provide ongoing technical support and product training to customers
Address customer inquiries and complaints promptly and effectively
Market Analysis and Strategy:
Stay updated on industry trends, competitor analysis, and emerging technologies in microbiology.
Develop and execute sales strategies aligned with company goals and market demands
Monitor sales performance and identify areas for improvement