Experience: 2+ years of relevant experience in PPC, Performance Marketing, Media Buying, Pay Per Click, Google Ads.
Skills / Attributes Required :-
Paid Media ,Google AdWords, Performance Marketing.
Facebook Ads ,Manager PPC, Digital Marketing, Pay Per Click, Google Ads, AdWords.
Media Buying, Digital Media, Programmatic Marketing, Media Planning
Job Responsibilities:
Plan, create, and manage PPC campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
Requirements
2-4 Years of relevant experience.
Should be well versed in Media planning, buying (Auction based or Direct), and campaign execution on Search, Social, Mobile, Publishers, etc.
Very strong keyword research skills.
Ability to write compelling, clear, concise search ad copies.
Should have handled multiple campaigns at a time.
Excellent communication, presentation, and negotiation skills.
Open to challenges, flexible handling multiple clients, self-motivated,