Role Description
This is a full-time on-site role located in Chengalpattu for a Digital Marketing Executive at Skiez Technologies India Pvt Ltd. The Digital Marketing Executive will be responsible for marketing, communication, social media marketing, web content writing, and web analytics.
Your role
· Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
· Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
· Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
· Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
· Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
Your tasks
· Create and curate social media campaigns, including content creation, publishing, and community management.
· Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
· Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
· Develop and execute email marketing campaigns.
· Analyse analytics and engagement metrics to measure campaign performance.
· Prepare and present monthly/quarterly reports to stakeholders.
Your profile
· 1+ years of experience in digital marketing or content marketing.
· Experience with web analytics tools like Google Analytics and Search Console.
· Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
· Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
· Excellent communication, presentation and interpersonal skills.
Preferred skills and qualifications
· Experience with graphic design and content production.
· Knowledge of website CMS and marketing automation tools.
Job Type: Full-time
Pay: ₹10,007.37 - ₹15,000.00 per month
Schedule:
Work Location: In person